diff --git a/inject.css b/inject.css
index 7ed06e1..098f409 100644
--- a/inject.css
+++ b/inject.css
@@ -71,13 +71,6 @@
   margin-top: 60px;
 }
 
-/* shift controller on Vine embeds: mute always visible */
-/* e.g. https://twitter.com/Vine_Football/status/550614684575858688 */
-.video-container .tc-videoController {
-  margin-top: 12px;
-  margin-left: 55px;
-}
-
 /* shift controller on vine.co */
 /* e.g. https://vine.co/v/OrJj39YlL57 */
 .video-container .vine-video-container .tc-videoController {
diff --git a/inject.js b/inject.js
index f0155df..81da5ff 100644
--- a/inject.js
+++ b/inject.js
@@ -98,6 +98,7 @@ chrome.extension.sendMessage({}, function(response) {
       container.style.top = this.video.offsetTop+"px";
 
       fragment.appendChild(container);
+      this.video.classList.add('tc-initialized');
       this.video.parentElement.insertBefore(fragment, this.video);
 
       var speed = parseFloat(tc.settings.speed).toFixed(2);
@@ -181,14 +182,27 @@ chrome.extension.sendMessage({}, function(response) {
         return false;
       }, true);
 
-      document.addEventListener('DOMNodeInserted', function(event) {
-        var node = event.target || null;
-        if (node && node.nodeName === 'VIDEO') {
-          new tc.videoController(node);
-        }
-      });
-
       var forEach = Array.prototype.forEach;
+      function checkForVideo(node) {
+        if (node.nodeName === 'VIDEO') {
+          if (!node.classList.contains('tc-initialized')) {
+            new tc.videoController(node);
+          }
+        } else if (node.children != undefined) {
+          for (var i = 0; i < node.children.length; i++) {
+            checkForVideo(node.children[i]);
+          }
+        }
+      }
+      var observer = new MutationObserver(function(mutations) {
+        mutations.forEach(function(mutation) {
+          forEach.call(mutation.addedNodes, function(node) {
+            checkForVideo(node);
+          })
+        });
+      });
+      observer.observe(document, { childList: true, subtree: true });
+
       var videoTags = document.getElementsByTagName('video');
       forEach.call(videoTags, function(video) {
         new tc.videoController(video);